When to start marketing an indie game?

As soon as you have a readable core loop demo—wishlists compound over months.

Publishing and Marketing

Launch copy, localization, and community content for Steam, itch.io, and social.

5 tools

General AI assistant for game design, code, and writing

FreemiumVerifiedIdea and Concept

AI assistant for game design docs, dialogue, and code

FreemiumVerifiedIdea and Concept

AI translation for game localization

FreemiumVerifiedNarrative and Dialogue

AI video clips for game teasers and social posts

FreemiumVerifiedStore Assetsrealisticanime

AI video generation for game trailers and VFX

FreemiumVerifiedAnimation and VFXrealisticanime

When to start marketing an indie game?: As soon as you have a readable core loop demo—wishlists compound over months.

Tool Roundups4 min readMay 27, 2026

Runway, Luma, Leonardo AI, and other tools for Steam capsules, trailers, and launch marketing.