Best AI Tools for Game Trailers and Store Assets
Runway, Luma, Leonardo AI, and other tools for Steam capsules, trailers, and launch marketing.
Store assets are a workflow stage
Many indie devs treat marketing as an afterthought. These tools help you produce trailer clips and promo visuals without a full video team.
Recommended tools
Video and trailers Runway — Best overall for trailer-quality AI video and editing. Luma Dream Machine — Fast short clips for social teasers.
Static promo art Leonardo AI and Midjourney — Key art, capsule backgrounds, and screenshot-style promo images.
Copy and localization ChatGPT or Claude — Store page drafts. DeepL — First-pass localization for international Steam pages.
Tips
Generate more than you need, cut ruthlessly, and always add real gameplay footage before launch.
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