ChatGPT
General AI assistant for game design, code, and writing
FreemiumVerifiedIdea and Concept
AI Publishing and Marketing Tools
AI publishing tools assist with store copy, localization, trailer drafts, and capsule art. Steam still rewards real gameplay footage and honest descriptions.
5 tools
How to choose
- Use ChatGPT/Claude for store page drafts; DeepL for localization first passes.
- Runway/Luma for teaser clips—always mix in actual gameplay.
- Localize with glossary terms for your game's proper nouns.
Claude
AI assistant for game design docs, dialogue, and code
FreemiumVerifiedIdea and Concept
DeepL
AI translation for game localization
FreemiumVerifiedNarrative and Dialogue
Luma Dream Machine
AI video clips for game teasers and social posts
FreemiumVerifiedStore Assetsrealisticanime
Runway
AI video generation for game trailers and VFX
FreemiumVerifiedAnimation and VFXrealisticanime
FAQ
- Can AI write my entire Steam page?
- It can draft copy, but you should edit for accuracy, tone, and compliance with Steam guidelines.
- Best AI tool for game trailer teasers?
- Runway for higher-quality clips; Luma Dream Machine for quick social teasers. Combine with in-engine capture.
Related
Related articles
Tool Roundups4 min readMay 27, 2026
Best AI Tools for Game Trailers and Store AssetsRunway, Luma, Leonardo AI, and other tools for Steam capsules, trailers, and launch marketing.
Read article →Guides5 min readMay 27, 2026
AI Music Licensing for Indie Games: What You Need to KnowCommercial licensing checklist for Suno, Udio, Soundraw, and other AI music tools before you ship on Steam.
Read article →