Complete AI Workflow for a Steam Indie Launch
From vertical slice to Steam page, trailer, and localization — an end-to-end AI-assisted launch checklist for indie developers.
Launch is a workflow stage
Treat Steam launch prep like asset creation: define inputs, tools, and review gates.
Phase 1: Vertical slice (weeks 1–4)
- Design: ChatGPT/Claude for quest spine and store hook one-liner.
- Art: Leonardo AI or Scenario for capsule draft; real gameplay screenshots mandatory.
- Audio: Suno for temp BGM; document licenses.
Phase 2: Store page (weeks 5–6)
- Copy: Steam short description + About This Game drafts with ChatGPT; human edit for voice.
- Capsule: AI key art + logo overlay; verify readability at small sizes.
- Localization: DeepL first pass; native speaker review for primary markets.
Phase 3: Trailer and wishlist push (weeks 7–8)
- Video: Runway for cinematic inserts; must intercut real gameplay capture.
- Social: Luma Dream Machine for short teasers; schedule posts before launch week.
Phase 4: Pre-ship legal pass
- Replace any AI music/voice without clear commercial rights.
- Save license PDFs or subscription receipts.
- Run our [music licensing checklist](/blog/ai-music-licensing-for-indie-games).
Recommended stack
Browse the [Launch Marketing stack](/collections/launch-marketing-stack) for tool shortcuts.
Steamlaunchmarketingworkflow